ABOUT THE SHOP

K-SEIN is an independent fromagerie at South Melbourne Market, founded by Victor and Vy in February 2022.

We work directly with cheesemakers in Australia and Europe, importing much of our European range ourselves. Every cheese is selected for its flavour, season and ripeness, then cared for at our shop.

We believe good cheese comes with a story: who made it, where it comes from and how it was produced. We’re here to share that knowledge and help you find something you’ll love.

Our name is a nod to casein, the milk protein at the heart of cheesemaking.

VICTOR · HOW IT STARTED

My cheese journey began at Richmond Hill Café & Larder in Melbourne in 2010. Back in France, I spent three years working with Hervé Mons, learning the craft of affinage and the patience great cheese demands.

I returned to Melbourne in 2014 to help develop the import and maturation programme at Spring Street Cheese Cellar.

Vy and I later put our savings and experience into K-SEIN: a shop of our own, built around carefully chosen cheese, honest advice and a warm welcome.

VY · THE OTHER HALF OF K-SEIN

Vy brings more than 20 years of experience in food, from Michelin-starred kitchens in France and working with Pierre Hermé to Philippe Mouchel’s brasserie and the kitchens of Crown Melbourne.

Her sharp palate and love of cheese shape what we do every day. From visiting cheesemakers in France to welcoming customers at the market, she brings care, curiosity and a generous spirit to K-SEIN.

FÉLIX · AT THE CHEESE COUNTER

With an easy smile and a sharp palate, Félix makes choosing cheese feel simple. He loves a busy market day: talking pairings, sharing new arrivals and helping customers build a cheeseboard that suits the occasion.

His favourites? Well-aged Comté, a delicate Mothais sur feuille and characterful goat’s cheese. Whether you’re planning a picnic or a dinner party, he’s always happy to help you find your next favourite.

COME SAY HELLO

Find us in the deli aisle at South Melbourne Market. Come with a favourite in mind, or let us help you discover something new.

K-SEIN Fromagerie · Stall 30
322–326 Coventry Street
South Melbourne VIC 3205

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Have a question? Send us a message or email hello@ksfromagerie.au.

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